But in just a short period, their methods led to unparalleled innovation, speed and boldness.įor anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to the holy grail. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. At Netflix, employees don’t need approval, and the company pays top of market. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical organizational culture that cofounder Reed Hastings established from the very beginning.Īt Netflix, there are no vacation or expense policies, adequate performance gets a generous severance, and hard work is irrelevant.
To reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. It has led nothing short of a revolution in the entertainment industry, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. There has never before been a company like Netflix.
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